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Custom Research

Remove the guess-work from decision making.

Resolution Insights provides end-to-end, custom research designed specifically to meet your business needs. We specialize in partnering with internal analytics, providing the "why" and "so what" behind database learnings. 

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Our custom research includes methodology design, instrument design, data collection, analysis, interpretation, visualization, reporting, and recommendations. Projects are designed based on the objectives and hypotheses identified.

Quantitative Research

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Learnings with statistical validity to provide confidence in decisions.

Quantitative Research Examples Include:

  • Brand Tracking

  • Campaign Testing

  • Motivators & Barriers 

  • Pricing Research

  • Driver Analysis

  • Stated & Derived Importance

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Qualitative Research

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Providing depth and understanding, digging into the reasons behind the numbers.

Qualitative Research Examples Include:

  • Focus Groups

  • In-Depth Interviews (IDIs)

  • Online Bulletin Boards

  • Online Communities

Let's Connect

I'm always looking for new and exciting ways to help organizations.

Email me at sarah.travis@resolutioninsights.com

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