About Us
Sarah Travis
President and Founder, Principal Researcher
Here at Resolution Insights, we are driven to continuously make a difference and passionate about providing insights that drive results. With over 15 years of agency and client experience, we know first hand how insights can impact decision making, growth strategies, and what it takes to become a customer centric organization. What we offer is an internal team feel, with the benefit of executive-level involvement in every step of the process.
Resolution Insights was founded because most research work is project based, which makes it tough for many companies to justify employing full-time insights professionals. That's where we come in, think of us as an extension of your team, someone who understands how to get the insights you need to take action. And when you are ready to start building an internal team, we can help be a thought leader and mentor for setting up a scaleable team structure and roadmaps to ensure long-term success.
My Story
I am a Marketing Research and Customer Experience professional with a passion for enhancing data-driven cultures to support and guide strategic decision making. Being customer obsessed, my drive for bringing customer stories to life is founded in knowledge of Research techniques gained through supplier and client side experience and a passion for turning data and insights into strategy and action to drive business results. I have over 15 years of experience in marketing research and experience measurement. My methodologies are formed from a B.S. in Statistics from the University of Missouri and a Master's in Marketing Research (MMR) from Southern Illinois University - Edwardsville.
I have extensive travel and hospitality experience from over 10 years at Vail Resorts, supporting over 30 mountain resort brands and operational lines of business during a strong growth phase of the organization. During this time, I found a passion for Customer Experience and the power of connecting operational data with experience data to help inform capital investments and ultimately improve customer loyalty. After Vail Resorts, I shifted to Gymshark, an international DTC fitness apparel company, learning an entirely new industry to bring research and analytical rigor to a rapidly growing organization.
When I'm not researching, digging into data, or bringing customer stories to life, you can find me skiing in the winter, cycling in the summer, constantly searching for the perfect vanilla latte, and walking my Wheaten Terrier, Nellie. I love travel as a form of learning about different cultures and have a passion for international bike-touring adventures, ask me about cycling in Tasmania, Croatia, or Mallorca!
Working with the best.
Let's Connect
I'm always looking for new and exciting ways to help organizations.
Email me at sarah.travis@resolutioninsights.com